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TikTok is introducing a new feature that allows them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a global launch. This development comes amid a rise in AI content, spurred by new video-generation tools.

AI Proliferation Online

Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A significant portion of this material is deemed mass-produced AI material, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.

“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, depending on their own likes,” said a spokesperson.

AI on the Platform

TikTok shared that there are presently 1.3bn videos on its network identified as made with AI. In total, more than 100 mn videos are submitted to the service every day, making AI content a relatively small part of its total content library.

How to Adjust Settings

Users will be able to decrease or raise the amount of AI content they see by using the “manage topic” setting in the application and choosing the AI content topic. Further subjects that currently be adjusted under the setting encompass politics, style, aesthetics, and dance.

Platform Guidelines

TikTok’s rules require users to tag “realistic” AI-generated content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.

Furthermore, the service will now add an AI-generated tag to content made using its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This measure is aimed to deter users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is also launching a $2 million educational fund for experts and groups to develop learning resources about using AI responsibly. This program will assist non-profit groups specializing in training programming and robotics.

Moderation Strategy

The video-sharing app has justified its moderation strategy, following debate over intentions to lay off hundreds of review team members in the United Kingdom. It is planning to cut 439 jobs in its content moderation team in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.

A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by humans. The platform announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”